寶地花生醬|Packaging Design

包裝設計

寶地花生醬以天然食材、手工製作與真實風味為品牌核心。本次中秋禮盒跳脫傳統節慶的熱鬧印象,以「山、月與相聚」重新詮釋送禮的心意。

視覺以月亮、山景與相互奔向彼此的兔子描繪跨越距離後的重逢,並以手寫字延續品牌手作的溫度。包裝選用灰卡紙,結合燙銀與白墨印刷,透過留白、材質與細膩的光澤變化,在內斂的視覺中呈現自然、溫暖而真摯的節慶質感。

Bao Di Peanut Butter is rooted in natural ingredients, handcrafted production, and authentic flavor. For its Mid-Autumn gift box, the design moves beyond conventional festive aesthetics to explore a quieter idea of reunion and heartfelt gifting.

The moon, mountains, and two rabbits moving toward one another symbolize reunion across distance, while handwritten typography reflects the brand’s handcrafted spirit. Gray paper stock, silver foil, and white ink bring subtle texture and light to the packaging, creating an understated expression of nature, warmth, and craftsmanship.






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